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Leading Downtown's Rediscovery

2022 Annual Report

Downtown Atlanta is poised for unparalleled growth and opportunity. Today we stand on the precipice of a new era for our city center, an era that will redefine how we see it both figuratively and literally. As businesses continue to grapple with the effects of the COVID-19 pandemic, the way we use our city center changes, and in turn, CAP and ADID’s work changes with it.

Now, the heart of our city is entering a new moment in its history. From street-level placemaking to a once-in-a-generation infrastructure project, we’re inviting the world to rediscover Downtown and everything it can be.

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A.J. Robinson

CAP/ADID President

Donna Hall

CAP Board Chair

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Craig Jones

ADID Board Chair

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Central Atlanta Progress is strengthened by a diverse business community that includes civic organizations, corporations, entrepreneurs, regional leaders, and property owners. Every member, from global brands to local businesses, plays a unique part in making Downtown Atlanta a more vibrant and accessible place for everyone.

CAP’s Board of Directors includes Atlanta’s most accomplished leaders and changemakers, each contributing their experience, knowledge, and time to help our city center evolve into a world-class destination.

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The Atlanta Downtown Improvement District’s Board of Directors is appointed by the City of Atlanta’s Mayor and its City Council President or elected directly by the property owners within the district.

About Us

Central Atlanta Progress (CAP) works to build a 21st century Downtown as the heart of the Atlanta region, a vibrant community with strong leadership and sustainable infrastructure that is safe, livable, diverse, economically viable, accessible, clean, hospitable, and entertaining. CAP is a private, not-for-profit corporation created in 1941 under section 501(c)4 of the Internal Revenue Code. A 100-member board of directors of Downtown’s most engaged and influential business leaders govern the organization. CAP has a long and distinguished history of civic planning and development activities, characterized by public-private partnerships tackling difficult problems over the long term, with a very high rate of success.

The Atlanta Downtown Improvement District (ADID), founded in 1995 by Central Atlanta Progress, is a public- private partnership and 501(c)3 nonprofit, charitable organization that strives to create a livable environment for Downtown Atlanta. With a board of directors of nine private and public sector leaders, ADID is funded through a community improvement district.

Together, CAP and ADID are Atlanta Downtown.

Stay Connected

For more information about who we are and what we do, visit AtlantaDowntown.com. Sign up for our newsletters to receive information about Downtown events, news, and traffic updates.

Follow us on Facebook, Twitter, Instagram, and LinkedIn. Share your own Downtown stories using the #ATLDTN hashtag.

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A.J. Robinson

President

Jennifer Ball

Chief Operating Officer

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Shevenie Reid Page

Chief of Staff

T'Shura Johnson

Controller

Tanya Betton

Accounting Assistant

Wilma Sothern

Vice President, Marketing

Alex Ryan Bauer

Membership & Engagement Manager

Nina Dolgin

Marketing & Creative Specialist

Heather Meadows-Adamson

Communications Coordinator

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Fredalyn Frasier

Project Director, Planning & Urban Design

Wesley Brown

Director, Planning & Capital Projects

Alena Green

Director, Economic Development

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Jack Cebe

Stitch Development Manager

Brianna Davison

Project Manager, Research and Impact

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Shayna Pollock

Managing Director, Transportation

Stacy Grolimund

Program Manager, Transportation

Noa Hecht

Creative Placemaking Specialist

Daryl Johnson

Director, Public Safety and Captain, Ambassador Force

Sara Gill

Director, Public Space Maintenance

Nakasha Shoyinka

Program Manager, Outreach Team

Table of Contents

Click the headers below to navigate to each section

    Residential Momentum Neighborhood by Neighborhood

    Preparing the Infrastructure Pipeline

    Shifting Commutes

    Seeding Entrepreneur Success

    Authentically Downtown

    What Downtown's Data Tells Us

    Public Space Activation

    Dedicated Professionals Tackling Dynamic Issues

    Reviewing 2022 Advancements

    The A&E Atlanta Grant Program

    New Sign Locations

    Amplifying Community Messaging

    Of the Fantastic: Extraordinary ATL

    Uncovering Local Stories

    Art in Public Spaces

    By the Numbers

    Council + Partners

Photography featured throughout this report by: Georgia State University, Newport RE, Braden Fellman, Club Wyndham Atlanta, Trees Atlanta, Orange Barrel Media, Bautanzt Here, Adam Tirado, Adi Bates, Ari Edlin, Brock Scott, Enrique Samson, and The Sintoses.

All Eyes on Downtown

The next chapter of Downtown Atlanta’s history is set to unfold. Development projects across the urban core are expanding its skyline while on the street, new businesses are bringing more options to residents, students, and visitors alike. The future looks bright, thanks in no small part to the support of CAP members.

From corporations and regional leaders to small local businesses and property owners, our members empower us to envision a more vibrant and livable Downtown. This past year, we welcomed fourteen new organizations to our ranks, including a national transportation company, a fast-growing toy company, and local cultural institutions (just to name a few). Simply put, CAP is more prepared than ever to foster Downtown’s economic vitality.

In 2022, we also made the return to in-person events. Our Board of Directors met in May at the newly renovated Fulton County Central Library where we were joined by AJC reporter and writer Greg Bluestein. South Downtown’s 235 Mitchell Street hosted our September meeting featuring remarks by Odie Donald II, Mayor Dickens’ Chief of Staff. And in December we gathered at the beautiful Candler Hotel for our final meeting of the year.

AtlantaDowntown.com expanded its reach, and web traffic to the site returned to pre-pandemic figures. Our social media channels continued to gain followers, and CAP’s LinkedIn account in particular has become a full-fledged source for member news, employee spotlights, and event recaps. Our organization also received over 4,000 media mentions, reaching over 345 million people!

As my tenure as Board Chair comes to a close, I am beyond grateful for the people and organizations that make our community so unique. There’s nowhere in the world like Downtown Atlanta, and I can’t wait to see what the future holds for the heart of our city.


Donna Hall

2021-22 Board Chair
Central Atlanta Progress

Set to Take Flight

Across the nation, the so-called “death of Downtowns” has become a hot topic. But despite the pessimistic outlook expressed by some, ADID is forging ahead and advancing several major projects and initiatives that contribute to our city center’s vibrancy and livability. 

One initiative that I’m personally excited about is the implementation of a new placemaking strategy. The reopening of the Broad Street Boardwalk in September set the stage for numerous activations, and recently, across the street at Woodruff Park, a special Light + Sound Station was installed in December, giving the public space a spark of color during the long winter months. The coming year will bring even more street-level events, adding to the overall atmosphere of the historic urban core.

In 2022, Arts & Entertainment Atlanta entered its third year of programming and granted 18 artists and art organizations funding to support their work in the Downtown community. In addition, we continued to use the digital signs throughout Downtown to amplify important public service announcements. This infrastructure will also be a key component of a revitalized “Clean Car Campaign” that is in the works between CAP/ADID, the Atlanta Police Department, and key stakeholders.

It’s important that I take a moment to recognize ADID’s Outreach Team, Clean Team, and Ambassador Force for their indispensable roles in guiding Downtown toward a brighter future. The work that these teams do is often overlooked, but without them, we would be nowhere near as ready to take on everything that the next year will bring.

Downtown Atlanta is far from dead. Instead, like a Phoenix rising from the ashes, it’s set to take flight into a new era. With COVID in the rearview mirror, let’s watch how high we can fly in 2023 and beyond.


Craig Jones
Board Chair
Atlanta Downtown Improvement District

Finding A New Way Forward

This past year, as workers have slowly returned to the office and students returned to the classroom, one thing became strikingly clear: the way we use our Downtown is changing. And while there’s comfort in the rhythm and certainty of routine, a year like this forced us to get creative, remain open-minded, and expand the ways in which we can realize our mission. Change fills some with trepidation, but our organization is well-known for embracing what will ultimately strengthen our city center.

It was inspiring to convene in person once again at events like our Town Hall meeting. Hosted by the Chick-Fil-A College Football Hall of Fame, this informative presentation was a showcase of the strong bonds between CAP, the City, and private businesses. Seeing all the familiar faces—and plenty of new ones—together was welcome proof of our community’s resilience.

In July, for the second year in a row, we honored Congressman John Lewis during a special tribute at the *HERO mural in Sweet Auburn. Gathering on the anniversary of the Congressman being laid to rest, we reflected upon John’s life and his legacy. John’s impact on our city—and our hearts—make it clear that he will always be a part of us, and for me personally, it re-emphasizes my commitment to the work CAP/ADID undertakes. 

The CAP team grew in 2022, and we made major progress on several programs, most notably The Stitch. This ambitious highway cap project secured funding from USDOT’s RAISE program, with additional funding anticipated this year through a Reconnecting Communities grant. A firm was also chosen for The Stitch’s planning and design phase, and public interest in the project continued to grow. Another project that saw continued progress is on Courtland Street, where dedicated bus lanes and protected bike lanes will improve the overall safety of the street.   

Other notable happenings included CIM’s ribbon-cutting at Centennial Yards, Newport’s unveiling of its South Downtown properties, the completion of Oakland Cemetery’s renovated bell tower, and a groundbreaking at Front Porch, a new affordable housing and mixed-use project on Auburn Avenue. The National Center for Human and Civil Rights also announced its much-anticipated expansion which we all can be excited about as the Center literally started in our conference room in the Hurt Building! And finally, Downtown played host to thousands of visitors during the college football championship games as well as the Peach Drop, which returned to Underground Atlanta after a 3-year hiatus.  

With events like the 2026 World Cup on the horizon, Atlanta is gearing up to once again be in the international spotlight. And while there’s still work to be done, I am pumped at the opportunity to share our city, our culture, and our people with the world.



A.J. Robinson
President
CAP/ADID